31 Comments
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Sheryl White's avatar

Great piece. They need you on the comms team Ani!

Noel Reid's avatar

Can I suggest Ani should be LEADING the comms team!!

Katrina Biggs's avatar

Good comms are essential, not a ‘nice to have’ expense. As you’ve pointed out, it takes time, effort, and skill to grab the agenda, especially in the face of a hostile media. Unfortunately, in politics, positive action and outcomes can’t just be left to speak for themselves.

Mike Houlding's avatar

You haven't factored in the media. You imagine that they're objective and give all politicians a fair go. We can see and have seen media bias every day.

Pirate Hag's avatar

Luxon won’t go on The Platform either though, as he won’t get an easy ride there either and might be asked what a woman is, etc

Anthony Antonio's avatar

While National refuses to get rid of the Public Service bloat they are little more than the Labour Party in Blue jackets. All the spin doctors in the world can't paper over Luxon's incompetence. You assume voters are stupid. Luxon is an ostrich with his head firmly buried in a sandhill when it comes to Maori separatist issues. The sooner he goes, the better.

Joanne Bedford's avatar

Well put - an excellent summary of the inconsistent and often lame media statements, and responses by our leaders. Also not helped when all MPs cannot have their own personality or opinion, gagged to ensure everything goes through the PM check team.

Aroha's avatar

It depresses me beyond belief to see Luxon almost single-handedly squander the possibilities of the coalition. And of course it's really compounded by the continued behaviour of all MSM refusing to publicise anything positive that the coalition achieves and inflate their mistakes.

Pirate Hag's avatar

I left the Left because of its embrace of identity politics and Critical Theory, its embrace of authoritarian measures such as mooted “hate speech” laws, its inability to focus the govt on core services, and its abandonment of ordinary working people and normies. My vote is there for the taking for any party that is clearly standing up against identitarians, cutting Govt funding for and the influence of activist NGOs, properly reforming the civil service; and has solid evidence based policies to diversify and grow the economy, improve the long term prospects of ordinary working people and fix the housing crisis.

Not seeing this from any party and see very few who are strongly principled and willing to stake their career on policies they genuinely believe in.

Maggie's avatar

National needs to hire you Ani - quick smart! All I ever hear is that this govt. is firing people and making cuts and leaving people without services (when that usually isn't the case, they have just streamlined something and cut out the waste around the edges). I know this coalition have made some big changes and positive project investments, and lots of them but they don't come to me when I'm in conversation. They definitely need to start trumpeting their positive changes along with how the future is getting better in order to give people hope, otherwise all people think about is high utility bills, the cost of butter - and apparently it is all this govt's fault.

Richard Drake's avatar

So so insightful- this so resonated with me. Hope they sort it out as can’t see the rabble on the left helping NZ. Just their trade union friends mainly.

Nigel Kearney's avatar

By this time next year National should have been able to tell a story about how they got spending under control, improved efficiency, and eliminated waste. The reason they cannot tell that story is not that they are bad at story telling. Their biggest problem is they are bad at not governing just like Labour.

Serge Kemelmager's avatar

Yes, there is a communication issue, quite right but, even if Edward Bernays rises from the dead to try and change what the PM's strong condemnation of the Treaties Principles Bill "I don't like anything in it" exposed his true ideology to continue the same path albeit with some cosmetic changes in respect to co-governance inherited from the previous administration.

The economy of course became even a bigger issue because the electorate does not trust the PM now. Comms people, as you know Ani, are capable to repackage situations but are are not magicians, thats why the abandon the Beehive, me thinks.

Patrick Forbes's avatar

Well said Ani. The sad facts are that the government is failing to deliver on many of its promises. There are possibly some good reasons why not, but they have never been adequately explained.

We are spending and borrowing more than ever, the pruning back of government services has not occurred, the economy continues to slow, and the boil that is The Treaty, has yet to be lanced.

A Labour, Green and Te Pati Maori government would be an absolute disaster, but our current lot have questions to answer.

Christopher Fidoe's avatar

The big issue for me is power prices 67cents a Kw when the dams are full!

James Downey's avatar

Ani for leader of the Nats

Skarlett Starr's avatar

Great summary

But the arrogance of the Nats will no doubt ensure they flounder…or the Blue/red/green smudge that they have become actually is following the left agenda perfectly

Shonagh Lindsay's avatar

So not joining your acolytes here on this one.